[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.s-tap.cz\/zavislost-jmenem-sleva\/#Article","mainEntityOfPage":"https:\/\/www.s-tap.cz\/zavislost-jmenem-sleva\/","headline":"Z\u00e1vislost jm\u00e9nem SLEVA","name":"Z\u00e1vislost jm\u00e9nem SLEVA","description":"Nejen \u010desk\u00fd n\u00e1rod snadno podlehne reklamn\u00edm, marketingov\u00fdm tah\u016fm obchodn\u00edk\u016f. P\u0159edstava cenov\u00e9ho zv\u00fdhodn\u011bn\u00ed zaml\u017e\u00ed soudnost a v n\u00e1kupn\u00edm ko\u0161\u00edku n\u00e1m tak p\u0159istane spousta polo\u017eek, kter\u00e9 v\u016fbec nepot\u0159ebujeme.\u00a0 O \u010dem slevy vlastn\u011b jsou? Slevou je my\u0161lena v\u00fdhoda v\u00a0cen\u011b, kter\u00e1 je poskytov\u00e1na od dodavatele odb\u011brateli, prod\u00e1vaj\u00edc\u00edho z\u00e1kazn\u00edk\u016fm. Schopnost toto poskytnout je velmi siln\u00fdm marketingov\u00fdm n\u00e1strojem jak kupuj\u00edc\u00ed p\u0159it\u00e1hnout. […]","datePublished":"2019-11-01","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.s-tap.cz\/author\/#Person","name":"","url":"https:\/\/www.s-tap.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"s-tap.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.s-tap.cz\/wp-content\/uploads\/img_a361894_w3704_t1574934808.jpg","url":"https:\/\/www.s-tap.cz\/wp-content\/uploads\/img_a361894_w3704_t1574934808.jpg","height":0,"width":0},"url":"https:\/\/www.s-tap.cz\/zavislost-jmenem-sleva\/","about":["Byznys"],"wordCount":526,"articleBody":"Nejen \u010desk\u00fd n\u00e1rod snadno podlehne reklamn\u00edm, marketingov\u00fdm tah\u016fm obchodn\u00edk\u016f. P\u0159edstava cenov\u00e9ho zv\u00fdhodn\u011bn\u00ed zaml\u017e\u00ed soudnost a v n\u00e1kupn\u00edm ko\u0161\u00edku n\u00e1m tak p\u0159istane spousta polo\u017eek, kter\u00e9 v\u016fbec nepot\u0159ebujeme.\u00a0O \u010dem slevy vlastn\u011b jsou? Slevou je my\u0161lena v\u00fdhoda v\u00a0cen\u011b, kter\u00e1 je poskytov\u00e1na od dodavatele odb\u011brateli, prod\u00e1vaj\u00edc\u00edho z\u00e1kazn\u00edk\u016fm. Schopnost toto poskytnout je velmi siln\u00fdm marketingov\u00fdm n\u00e1strojem jak kupuj\u00edc\u00ed p\u0159it\u00e1hnout. Prodejci d\u00e1v\u00e1 p\u0159\u00edle\u017eitost prodat z\u00e1soby le\u017e\u00edc\u00ed ve skladu a u\u010dinit m\u00edsto pro nov\u00e9. Podstata je zalo\u017eena na d\u016fv\u011b\u0159e, \u017ee je nakupov\u00e1no zbo\u017e\u00ed, kter\u00e9 m\u00e1 vy\u0161\u0161\u00ed hodnotu za ni\u017e\u0161\u00ed cenu. Obecn\u011b se tedy v\u011b\u0159\u00ed, \u017ee n\u00e1kupem se slevou je u\u0161et\u0159eno na n\u00e1kup jin\u00fdch produkt\u016f.Mnohdy si neuv\u011bdom\u00edme, \u017ee cena za zbo\u017e\u00ed tak n\u00edzk\u00e1 nen\u00ed. Obchodn\u00edk ji nejd\u0159\u00edve zv\u00fd\u0161\u00ed a pot\u00e9 je vytvo\u0159ena ohla\u0161ovan\u00e1 ak\u010dn\u00ed cena. Ta m\u016f\u017ee b\u00fdt i \u00fapln\u011b toto\u017en\u00e1, ale kupuj\u00edc\u00ed to nepost\u0159ehne.Nov\u00e1 sm\u011brnice mo\u017en\u00fdm \u0159e\u0161en\u00edmZm\u00edn\u011bn\u00e1 praxe m\u016f\u017ee kone\u010dn\u011b skon\u010dit. Evropsk\u00fd parlament rozhodl schv\u00e1lit sm\u011brnici o cen\u00e1ch spot\u0159ebitele, kter\u00e1 by m\u011bla vej\u00edt v\u00a0platnost do dvou let. Sm\u011brnice stanov\u00ed nutnost pod\u00e1n\u00ed informac\u00ed o prvotn\u00ed cen\u011b u v\u0161ech ozn\u00e1men\u00edch o sn\u00ed\u017een\u00ed ceny. Co se t\u00fd\u010de potravin, zde to m\u016f\u017ee prob\u00edhat odli\u0161n\u00fdm zp\u016fsobem. Pro zbo\u017e\u00ed podl\u00e9haj\u00edc\u00ed rychl\u00e9 zk\u00e1ze lze ur\u010dit jin\u00e9 normy.\u010cesk\u00e1 obchodn\u00ed inspekceProdejcovo po\u010d\u00edn\u00e1n\u00ed u n\u00e1s kontroluje \u010cesk\u00e1 obchodn\u00ed inspekce. V\u00a0tomto p\u0159\u00edpad\u011b dohl\u00ed\u017e\u00ed na to, aby sleva byla vypo\u010d\u00edt\u00e1v\u00e1na ze skute\u010dn\u011b prod\u00e1van\u00e9 ceny za zbo\u017e\u00ed. Ur\u010dit\u011b by nem\u011bla vych\u00e1zet z\u00a0doporu\u010den\u00fdch spot\u0159ebitelsk\u00fdch cen, kter\u00e9 uv\u00e1d\u00ed v\u00fdrobce. V\u00a0p\u0159\u00edpad\u011b, \u017ee je cena nav\u00fd\u0161ena na jen n\u011bkolik dn\u00ed a n\u00e1sledn\u011b je z\u00a0n\u00ed vytvo\u0159ena sleva, nejedn\u00e1 se o poru\u0161en\u00ed z\u00e1kona.Neust\u00e1le lze vid\u011bt vytv\u00e1\u0159en\u00ed slev z\u00a0nejasn\u00fdch, imagin\u00e1rn\u00edch \u010d\u00e1stek, za kter\u00e9 zbo\u017e\u00ed nebylo v\u016fbec prod\u00e1v\u00e1no. A tento trend m\u00e1 ka\u017ed\u00fdm rokem rostouc\u00ed tendenci. Pokud obchodn\u00edk nen\u00ed schopen p\u0159edlo\u017eit p\u016fvodn\u00ed cenu, ze kter\u00e9 je sleva odvozena, inspekce je opr\u00e1vn\u011bna ud\u011blit pokutu.V\u00a0nyn\u00ed aktu\u00e1ln\u00edch dnech Black Friday se inspekc\u00ed po\u0159\u00e1daj\u00ed mimo\u0159\u00e1dn\u00e9 kontroly. C\u00edlem je ov\u011b\u0159en\u00ed uv\u00e1d\u011bn\u00fdch slev, zda jsou poskytov\u00e1ny dle z\u00e1konn\u00fdch norem. Nejv\u00edce \u010dast\u00e9 jsou p\u0159\u00edpady chybn\u00fdch kalkulac\u00ed fin\u00e1ln\u00edch cen zbo\u017e\u00ed, kdy se z\u00e1kazn\u00edkovi \u00fa\u010dtovala cena vy\u0161\u0161\u00ed, ne\u017e prodejce ohl\u00e1sil.Jestli\u017ee prod\u00e1vaj\u00edc\u00ed slevu neode\u010dte u pokladny, nebo je vypo\u010dtena \u010d\u00e1stka chybn\u011b, je nezbytn\u00e9 po\u017eadovat zbo\u017e\u00ed za avizovanou cenu, proto\u017ee zp\u011btn\u011b je velice komplikovan\u00e9 do\u017eadovat se vr\u00e1cen\u00ed rozd\u00edlu.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1vislost jm\u00e9nem SLEVA","item":"https:\/\/www.s-tap.cz\/zavislost-jmenem-sleva\/#breadcrumbitem"}]}]